Superbowl Ads, Presented Live.
Real-time spots invaded the big game, upping the ante for innovation in ads. Snickers produced and broadcast its Super Bowl ad live in the third quarter, while Hyundai filmed its spot during the game and aired it immediately after the final whistle. This is the laborious, creative future of TV advertising, fueled as much by live-streamed sensations as by consumers' attitude about typical commercials.
Via Ad Age.