Facebook to Expand Messenger Home Screen Ads Beta Worldwide.
Facebook Messenger will start to extend its home screen ads beta worldwide in the weeks ahead, Messenger head of product Stan Chudnovsky announced today. The home screen on Messenger acts as an inbox for your most recent conversations with friends, automated bots, or brands.
Chudnovsky spoke today with VentureBeat CEO Matt Marshall before a crowd of hundreds at MB 2017, a two-day gathering of startups and tech giants working with AI and bots that’s being held July 11-12 at Fort Mason in San Francisco.
Testing of Messenger home screen ads began in January in Australia and Thailand. With 1.2 billion monthly active users, Facebook Messenger commands one of the largest captive audiences on the planet. While other mega chat apps with hundreds of millions of users — like WeChat — have focused on facilitating commerce, Chudnovsky says the move to home screen ads brings Facebook Messenger closer to its true business model: advertising.