Amazon’s Prime Day Was the Biggest Sales Day in its History.
We said that all signs pointed to Amazon’s Prime Day sales event smashing through its own numbers, and that is exactly what happened: The company today announced that the 30-hour sale, which saw deep discounts on Amazon’s own Echo products as well as a host of other bargains (hundreds of thousands of items, in Amazon’s words), was the biggest sales day in the company’s history, and up 60 percent compared to a year ago.
“To those customers who tried Prime for the first time and our long time members, thank you for a great Prime Day,” said Greg Greeley, Vice President, Amazon Prime, in a statement. “Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year.”
As we noted before, Prime Day was extended by some hours, and covered three more markets than before, but those expansions only accounted for some of the growth.
The biggest engine, according to our internal sources and Amazon’s own public statements, was a huge appetite for Amazon’s Echo line, home speakers powered by Amazon’s Alexa intelligent voice system, which come in small and larger sizes.