Jun 04, 2018

PALMS Goes From Dust To Gold

The Palms, just west of the legendary Las Vegas Strip, recently unveiled the first elements of its $620 million renovation, which it launched with a major media campaign called “From Dust To Gold.” The resort now boasts three new bars and lounges: The Unknown (a name it shares with the Damien Hirst artwork displayed above it), Apex Social Club and Camden Cocktail Lounge. Also just opened is Scotch 80 Prime, a fine dining destination which also happens to be home to the largest single retail collection of The Macallan. The agency placed all digital media for the From Dust To Gold campaign, and is digital AOR for Station Casinos, parent company of PALMS.

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